Pre Production Planning

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Crowdfunding

Crowdfunding is when a film with a low or non existent budget asks the public for funds in an attempt to make their movie better by trying to convince them to donate through services such as Kickstarter or Indegogo. Kickstarter Film Project 1) Film is called Unsound 2) The Kickstarter project was an attempt to raise $15,000 to help fund the movie 3) The concept for the film took three years which consisted of principle photography, test screenings and seven revisions. 4) Most successful campaigns run for 30 days 5) They decided to attempt to raise $15,000 dollars 6) They promoted the project through social medias and by having friends and family share the project in an attempt to have enough people see and donate to the project 7) The pyramid marketing structure shows a ratio of 90:9:1 meaning 90% of people who see the project won't do anything, 9% of people will engage but ultimately won't donate and 1% will donate Enemy of Man Kickstarter film 1) They were asking f...
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Target Audience

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Target Audience- A specific group of people who are targeted for a product or service  Demographics: Gender, Race, Age, Class, Ethnicity (GRACE) Mass VS niche Psychographs NRS Social gardes The new facebook echo screen thing that you can use for face timing people Primary Male and female White 35 to 55 A class American/British Secondary Male and female White 5 to 18 A class American/British/Chinese ITV 12:30pm 'Loose Women' Advertisement Breaks Primary Gender-Female Age-Housewives or retired people 35-50 year olds Race- White people Ethnicity-British Class-C2-D/E Secondary Gender-Female Age-Housewives or retired people 35-50 year olds Race- All Ethnicity-British Class-C1 Things to consider when planning Task Allocation- Who is doing each task (during allocation consider each team member's specific skills and abilities Scheduling- When does each task need to be done and how long will each task take. Set...
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Low Budget Film Making

In England the number of low budget films with budgets between 500,000 and 30 million GBP has fell from 77 to 60 from 2014 to 2015 which, according to the BFI, is the lowest since 2006. In Hollywood, however, the majority of large studios have been investing billions of dollars into films with very little risk of losing money at the box office which are mainly superhero and franchise movies. The reason behind this is because it has been estimated that these types of large budget films account for 90% of the US box office with lower budget films accounting for 9%.    Studios such as Netflix (that produce both TV shows and movies) have directed their focus to TV shows which can be shown through the statistics in which scripted TV shows have doubled since 2010. As well as this, investment from US companies such as Hulu, Netflix and HBO into TV shows has almost doubled in 2013 reaching a total of $500 million.   Despite the amount of films being made, the BFI insists that t...
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