Sources of Revenue: Sponsorship

In the music video "Skip To The Good Bit" the two products placed for a fee were Beats Headphones and Mini Coopers.

1) The purpose of the music video was to showcase the song of the band OK Go as well as to serve as Chevrolet's Half time commercial during Superbowl XLVI.
2) The video was sponsored by Chevrolet and showcases their Sonic car model
3)
4)OK Go has had brand partnerships with Range Rover, Yahoo, Samsung, Jose Cuervo, Chevrolet and Cisco
5) Chevrolet paid between $500,000 and $1,000,00. Chevy's contributions included providing 2 Sonics, including the modifications to add extender bars and pneumatics, warehouse space for the band and an acoustic engineer to work out what would make suitable instruments and how they could be played by the car over the course of two months, and sending the driver of the car to a three-day stunt driving school to avoid having to use stunt doubles during filming.
6) The sponsorship bought the company publicity
7) The filming of the video took place on a private ranch property between Los Angeles and the Mojave Desert.
8) The video took four days to film.

Comments

  1. JCoSS Media DeptFebruary 26, 2019 at 6:36 AM

    Please look at Q3 - Why did OK GO agree to this? What is their view on music videos?
    Think about the different music videos that we explored in the lesson.

    Miss C

    ReplyDelete

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